Why Airlines Know So Little About Their Own Customers
Airlines process hundreds of millions of bookings every year. They collect names, passport numbers, loyalty program data, seat preferences, and payment...
The Hidden Complexity of Airline Order Management
When an airline sells a seat, it is not selling a product in the way a retailer sells a book. It is making a promise — a promise about a specific seat, on a...
Why NDC Adoption Has Been Slower Than Airlines Expected
When IATA launched the New Distribution Capability standard in 2012, the promise was straightforward: give airlines direct control over how they present and...
Air Europa heads for distribution freedom and revenue benefits with technology partners Retailaer and PROS
Air Europa announces surcharges for GDS bookings and launches a dedicated NDC agent portal powered by Retailaer and PROS, targeting a 10–15% shift to direct distribution by July 2026.
Retailaer Appoints Julia Reichel as Chief Commercial Officer
Julia Reichel joins Retailaer as Chief Commercial Officer, bringing over 20 years of travel technology experience from British Airways, T2RL, DXC, and OpenJaw to strengthen connections with clients and partners during this period of accelerated growth.
Retailaer, Air Europa Expand Access in Six Markets
Retailaer and Air Europa are expanding the Travel Agency Portal to six new European markets — Belgium, France, Italy, Netherlands, Portugal, and the UK — building on the existing Spanish launch. The portal gives travel agents access to Air Europa flights, ancillaries, and third-party services through a unified NDC-powered interface.
What OMS‑on‑PSS Actually Means
Running an Order Management System (OMS) on top of an existing Passenger Service System (PSS) delivers strong commercial upside with far lower risk...
OMS vs Order-Based Systems: What's the Difference?
Understanding the distinctions between standalone OMS, order-based PSS platforms, and hybrid solutions is key to choosing the right path for airline retailing.
Why Do Airlines Still Struggle with Order Management?
E-commerce mastered order management years ago. Why are airlines still catching up? Ann Cederhall explores the gap and the path forward.
What Should an OMS Actually Do?
Shopping baskets, not PNRs. Ann Cederhall clarifies what to look for when evaluating Order Management Systems for airline retail.
Modular in Travel Technology
Understanding the meaning of 'modular' in travel tech - it's not just about IKEA kitchens anymore.
Orders Without Friction
Streamlining the booking experience while supporting stronger ancillary performance for airlines.
Payments Your CFO Will Love
Everything from payments to payouts with ease—secure, reliable, and fully compliant processing that drives financial performance.
The Customer-First Revolution
Putting customers at the centre transforms airline retailing strategy and strengthens commercial performance.
15 Wishes for a Better Customer Experience When Flying
From instant loyalty points to smarter disruption handling, Ann Cederhall's wish list captures what travelers actually want from airlines.
Modern Airline Retailing - Fact or Fiction?
Is modern airline retailing genuinely transformative or just industry hype? A clear-eyed look at what's real, what works, and how airlines can actually succeed with retail.
OMS and PSS: How Do These Systems Work Together?
Understanding the relationship between Offer & Order Management Systems and Passenger Service Systems is key to successful airline retailing.
The Three Pillars of NDC - Did We Achieve Them?
Cost, Control, and Retail were NDC's founding goals. A decade later, how much progress have we actually made?