Retailing Insights
How airlines move from booking-centric to customer-centric retailing — and sell travel experiences like the world's leading brands, without replacing the PSS.
The practical guide to moving from booking-centric systems to customer-centric retailing — organisation changes, use cases, sequencing, and the commercial case.
Why deploying an Order Management System on top of your existing PSS is the practical way to modernise — safely, cost-effectively, iteratively.
News & PR
Retailing capabilities rolled out to 4,000 travel agents via the B2B portal.
Read more →Retailaer sponsors independent research on the state of airline retailing.
Read more →New commercial leadership to drive airline partnerships and global growth.
Read more →
Retailaer sponsors the 2026 State of Airline Retailing report — covering how Offer and Order transformation is maturing, how airlines are advancing customer-centric strategies, and the emerging trends shaping the future of retailing.
Air Europa announces surcharges for GDS bookings and launches a dedicated NDC agent portal powered by Retailaer and PROS, targeting a 10–15% shift to direct distribution by July 2026.
Julia Reichel joins Retailaer as Chief Commercial Officer, bringing over 20 years of travel technology experience from British Airways, T2RL, DXC, and OpenJaw to strengthen connections with clients and partners during this period of accelerated growth.
Retailaer and Air Europa are expanding the Travel Agency Portal to six new European markets — Belgium, France, Italy, Netherlands, Portugal, and the UK — building on the existing Spanish launch. The portal gives travel agents access to Air Europa flights, ancillaries, and third-party services through a unified NDC-powered interface.
Running an Order Management System (OMS) on top of an existing Passenger Service System (PSS) delivers strong commercial upside with far lower risk...
Understanding the distinctions between standalone OMS, order-based PSS platforms, and hybrid solutions is key to choosing the right path for airline retailing.
E-commerce mastered order management years ago. Why are airlines still catching up? Ann Cederhall explores the gap and the path forward.
Shopping baskets, not PNRs. Ann Cederhall clarifies what to look for when evaluating Order Management Systems for airline retail.
Understanding the meaning of 'modular' in travel tech - it's not just about IKEA kitchens anymore.
Streamlining the booking experience while supporting stronger ancillary performance for airlines.
Everything from payments to payouts with ease—secure, reliable, and fully compliant processing that drives financial performance.
Putting customers at the centre transforms airline retailing strategy and strengthens commercial performance.
From instant loyalty points to smarter disruption handling, Ann Cederhall's wish list captures what travelers actually want from airlines.
Is modern airline retailing genuinely transformative or just industry hype? A clear-eyed look at what's real, what works, and how airlines can actually succeed with retail.
Understanding the relationship between Offer & Order Management Systems and Passenger Service Systems is key to successful airline retailing.