Retailaer's offer and order platform delivers retailing capabilities that integrate efficiently with existing airline legacy systems. With our proven Offer and Order Management System (OMS), airlines can start with a specific use case, deploy quickly, track revenue uplift, and expand their retailing capabilities over time to drive measurable business outcomes.
Know each customer, inspire demand, and sell the whole journey — across every channel and partner.
Build the foundation for effective airline retailing. By combining all available customer data — loyalty information, purchase history and non-purchase behaviour — your airline can identify the next best action across marketing and sales, driving conversion and loyalty.
Outcome: personalisationTurn your booking experience into a one-stop retailing experience. Capture incremental revenue from third-party ancillaries at the time of booking and sell the entire journey — with inventory and contract parameters for every ancillary managed in one place.
Outcome: relevant experiencesOne omni-channel cart across channels and devices, reducing friction throughout the customer journey. Re-target abandoned carts to recover lost revenue, and let travellers continue their booking anywhere — driving higher completion rates.
Outcome: higher conversionAutomate group bookings and unlock additional revenue: instant fare quotes, end-to-end self-service, shared payments, personalised upsell, and full booking management for any group size — each traveller managing their own order.
Outcome: higher conversionBring retailing directly to your trade partners. Whichever channel customers use, personalised offers are delivered from customer profile data — and API-based modules let you expand partner networks quickly and cost-effectively.
Outcome: distribution freedomDrive loyalty from partners, not just customers. Automate cash incentives for high-performing partners with a seamless programme that strengthens partner engagement.
Outcome: partner loyaltyMove from traditional PNRs to orders — one place for everything a customer buys, changes and pays for.
Order-based storage that strengthens customer engagement throughout the journey. From booking and cancellations to adding services later on, customers get a seamless way to purchase more and manage changes with flexibility — driving conversion, revenue and satisfaction.
Outcome: unified journeysModern payment options that improve retailing and conversion. Customers receive refunds, credits or vouchers straight into their wallet and use them to pay for flights and services at any time — a simple experience that strengthens brand loyalty.
Outcome: higher retained cash revenueConnect multiple payment providers, methods and fraud services through a single integration. Improve acceptance rates, reduce transaction costs, and deliver a seamless payment experience across all channels — connecting offers, orders, wallets, vouchers and servicing into one unified flow.
Outcome: payments as revenueTurn servicing — even disruption — into a revenue opportunity.
Whether used as an instant customer remedy or as a revenue driver, configure different types of vouchers and gift cards, and let agents or automated systems issue them at exactly the right time — during disruption or as part of customer servicing.
Outcome: visible action, loyal customersCustomised messaging at every stage of the customer journey. Use every touchpoint to drive upsell opportunities through both standard and disruption communications — automatically.
Outcome: reduced frictionTurn your payment cost centre into a revenue stream — wallets, vouchers and orchestration working as one.
Connect multiple payment providers, methods and fraud services through a single integration. Improve acceptance rates and reduce transaction costs, drive revenue to preferred payment methods via promotions, and auto-switch to alternatives in case of outage or failure — one seamless payment experience across all channels.
Outcome: higher acceptance, lower costCustomers receive refunds, credits or vouchers straight into their digital wallet and use them to pay for flights and services at any time — a simple, modern payment experience that strengthens brand recognition and loyalty.
Outcome: conversion and brand loyaltyConfigure vouchers and gift cards as instant customer remedies or revenue drivers. Issue them at the right moment — during disruption, as servicing, or as gifts — and let customers spend them directly with your airline.
Outcome: revenue and customer goodwill